Prodigy’s web navigation had become dense, outdated, and difficult to scale. I led a redesign to simplify the structure, modernize the visual system, introduce brand evolution, and improve mobile-first usability.
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+30% parent logins (50/50 split test)
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Teacher logins trending positively
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Fewer nav items
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Clearer hierarchy
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Modern visual system
- More scalable IA
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UX/UI Design
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Navigation System
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Brand Evolution
- Accessibility
Reducing friction began with reducing cognitive load. When early explorations showed that even redesigned menus still felt overwhelming, it became clear the issue wasn’t visual — it was structural. The breakthrough came when the VP defended our decision to cut nav items by more than half, enabling a focused, usable, and scalable navigation system. This reduction unlocked the clarity the redesign needed.
I defined the new navigation system from the ground up, introducing brand typography, semantic colours, and a responsive type scale that worked across all viewports. I created the popover menu system, formalized the responsive grid, and designed a flexible banner system that allowed for brand personality and strategic placement.
All work moved through cross-department collaboration with Web Dev and the Brand/Creative Team, ensuring alignment and successful approval.
The redesign became an opportunity to modernize foundational elements that would support Prodigy long-term. I introduced new semantic colours to clarify hierarchy, updated type scales using the new brand font, and formalized spacing and breakpoints to enforce consistency across pages. These updates created a more cohesive system and enabled faster execution in future iterations.
The final navigation delivered a clean, modern experience that worked beautifully across devices. The new hierarchy, combined with a lighter structure and mobile-first spacing, sharply reduced friction. The popover system gave the nav a modern interaction model, while the banner component introduced personality and strategic guidance without adding cognitive load.
The navigation redesign delivered a measurable improvement in user behavior, notably a +30% increase in parent logins shortly after launch. The work reinforced the impact of simplification, proving that reducing complexity can significantly improve clarity and confidence. The project also strengthened my collaboration with cross-department teams and deepened my system-thinking approach in applying brand evolution to production environments.